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About the Author
Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters and The Entrepreneurial Mindset.
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Product details
Hardcover: 256 pages
Publisher: Harvard Business Review Press (February 17, 2009)
Language: English
ISBN-10: 1591396859
ISBN-13: 978-1591396857
Product Dimensions:
6.5 x 1 x 9.5 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
14 customer reviews
Amazon Best Sellers Rank:
#130,193 in Books (See Top 100 in Books)
This is a very enlightening book that builds on the authors' HBR article of July-August, 1995 called Discovery-driven planning. Instead of the typical approach for evaluating innovative projects of complex, risk adjusted financials, that results in analysis paralysis, and reduces judgement, the authors suggest an innovative approach that focuses more on the assumptions and generates the results by backing into the financial justification with reverse financials. The assumptions based planning approach is very rich and powerful, and having used it myself a number of times with teams, I can tell you that it results in a very motivated team developed plan and business case. Then, instead of using the potentially bureaucratic "stage-gate" processes for governing execution that are in place today in most companies (but often don't work well with highly uncertain projects, by the way, due more to the mechanics than the process), they recommend an assumptions driven conversation based upon the completion of deliverables (of course, this could work with stage-gates but not the way that these are typically used today). The whole approach, I think, can be highly liberating for organizations today that are trying to get more collaborative and enabling. At the end of the book, through their experiences, they recommend approaches to getting the discovery driven approaches implemented. Consequently, I highly recommend this book for any innovation champion who wants to work on eliminating the burden that they feel in trying to get things done. I can't wait to use these tools myself.
I think the book is well structured and easy to follow, but covers similar territory to their earlier book (The Entreprenuerial Mindset).One of the important utilities of this book is that it creates a far better pathway to follow that the "ubiqutous business plan" and it does go a step or two further than their previous book.A challenge for Australian reader is to adapt the systems to apply to a specific business, and in particular a small business operating in a rural or regional setting as many of our businesses do.I am waiting for the field notes or workbook to be published by these authors - I will be first in line to buy it.
Great book for project managers and driven leaders
Initially, Discovery-Driven Growth was a little disappointing. The underlying premise was not new ground, but basically a reverse-engineering process for developing new growth products and services. However, once you get over the fact that you know how the story is going to end, you begin to appreciate the way the process is laid out. It's what I call the answer to: OK, it's a great idea, but what do we do Monday morning? DDG provides that answer by laying out the 1-2-3 process for reverse engineering an idea from target revenue/profit backwards to the individual steps and costs that will be encountered. You can follow the process on a back-of-napkin analysis to quickly determine whether the project is worth the time and resources to pursue. OK, sure, you already knew how to do this. But, have you formalized the process? Worth the read. Ken Carter
Great book - a very practical way on how to think about growth.
I loved how the book was able to link concepts to realistic businesses......it made it easier to comprehend. Another book I wouldn't mind reading casually but unfortunately I had to read it for an MBA class
I sent quite a while ago a review to amazon.com about why I did not like this book and why it was much worse than the authors' previous two books. However I discovered to my surprise that amazon.com never published my review and one-star rating. The book which starts with the pseudo claim to be a strategy book in uncertain new times, turns out to be the rearrangement of the same stuff you could find in their earlier book. It is more a poor strategy execution book than an actual strategy-formulation book. It also contains a lot of 'business advertisement' by the authors like "We have a great training program on the topic", "Our clients can get a better deal by hiring us consultants after reading the book", "Our concepts are being taught at various Universities of the world so you should also take those concepts seriously". I could not find anything worthwhile in the book. I also wonder if amazon will publish thie second albeit short review.
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